As a designer deeply rooted in Lancashire, there’s something truly special about collaborating with local institutions. When the opportunity arose to handle the comprehensive graphic design and print work for this year's Garstang Show, I knew it was a perfect fit for Northern Design Co. This wasn't just about creating pretty pictures; it was about ensuring one of the North's most beloved agricultural shows looked its absolute best, felt cohesive, and guided thousands of visitors seamlessly through a bustling, vibrant event.
A Deep Dive into Design: More Than Just a Pretty Programme
My role stretched across a wide array of touchpoints, each vital to the show’s success. From the moment attendees planned their visit to the souvenirs they took home, Northern Design Co’s work was there, ensuring clarity, consistency, and a touch of Garstang charm.
The Show Catalogue: The Heart of the Event The show catalogue is the bible for exhibitors and visitors alike. It's packed with schedules, participant lists, advertisements, and essential information. My task was to design a layout that was not only aesthetically pleasing but incredibly easy to navigate. Think clear typography, well-organised sections, and an overall design that felt professional yet welcoming. It had to be a keepsake, but more importantly, a functional guide.
Essential Signage & Wayfinding: Guiding the Crowd Imagine a bustling showground with thousands of people. Without clear signage, it's chaos! I designed a comprehensive suite of signs – from directional arrows pointing to specific arenas and livestock areas, to information boards for facilities like first aid and toilets. Each sign had to be highly legible, impactful from a distance, and perfectly on-brand with the show's established identity. The goal? To ensure everyone could find what they needed, when they needed it, reducing stress and enhancing the visitor experience.
Showground Maps: Navigating the Action A good map is critical for a large event. I created detailed, user-friendly maps of the entire showground, helping visitors locate everything from food stalls and trade stands to the various competition rings and car parks. These weren't just functional; they were designed to be clear and engaging, making exploration part of the fun.
Northern Design Co: Your Local Partner for Big Ideas
Working on the Garstang Show was a fantastic project that truly showcased the breadth of services Northern Design Co offers. It’s a perfect example of how strategic, comprehensive design can elevate an event, improve visitor experience, and reinforce a brand's legacy.
If you’re a local business or organisation near Preston in Lancashire looking for a design partner who brings both creative flair and a no-nonsense, problem-solving approach to your next project, let’s chat.