Here is a revised blog post. This version treats Wyre Made strictly as a client project, focusing on the design work Northern Design provided for them and the features of their new site.
Latest Project Launch: Introducing the New Wyre Made Website
At Northern Design Co, we love working with local businesses that are crafting something unique. We are delighted to announce the launch of a brand new e-commerce website for Wyre Made.
Based locally in Catterall, Wyre Made specialises in designing and manufacturing high-quality personalised items. From industrial-style metal signs and bespoke business signage to intricate laser-cut gifts, their workshop produces some fantastic tangible products.
They approached us with a need for a dedicated online store that could handle the specific requirements of selling custom-made goods, whilst showcasing the rustic and industrial aesthetic of their brand.
The Project Brief
Wyre Made needed a platform that was more than just a gallery; they required a robust e-commerce solution. The key challenges were:
- Product Customisation: Since many of their products are personalised (like family names on metal signs or specific details on business plaques), the website needed an intuitive way for customers to input their requirements easily at the checkout.
- Visual Impact: The products are highly visual, often featuring raw steel, painted finishes, and precise laser cutting. The site design needed to be clean and minimal to let the product photography take centre stage.
- User Experience: Navigating between different collections—from "Man Cave" essentials to wedding décor—needed to be seamless on both mobile and desktop.
The Solution
We worked with the team at Wyre Made to build a WordPress/WooCommerce-based solution that ticks all the boxes. The new WyreMade.co.uk features a streamlined navigation structure and a clean, modern layout that reflects the quality of their craftsmanship.
We implemented clear customisation fields on product pages, ensuring that the ordering process is straightforward for the customer and captures all the necessary data for the workshop team.
Key features of the new site include:
- Mobile-First Design: Ensuring the shop looks great for customers browsing on the go.
- Enhanced Product Galleries: High-resolution image support to show off the texture and detail of the metalwork.
- Simplified Checkout: reducing friction from cart to completion.
Check It Out
It has been a pleasure working with Wyre Made to bring their digital storefront to life. If you are looking for unique signage for your home, business, or a personalised gift, we highly recommend taking a look at their new site.
Visit the website here: www.wyremade.co.uk